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I’m not perfect.

There, I’ve said it. The first time I’ve tried pretty much anything, the results haven’t been great. The only way we learn is by making mistakes.

John Espirian, in his book “Content DNA”, summed it up perfectly: before you can be good, you have to be bad. He was actually talking about baking cakes, but his point applies to everything we do.

All the great comedians have died – metaphorically – on stage. The first chapter of my book – in common with the first chapter of pretty much every book – ended up in the bin. My first Airfix model as a child didn’t look great.

But it’s a necessary stage to go through. We can avoid the price of learning by calling in a professional. A professional is simply someone who has already made the mistakes, saving us the bother and embarrassment of doing so.

The true professionals are almost irritating. They make me think, “Is that it? I could have done that…”. But we both know I couldn’t.

So you need to make your mistakes in a safe environment. At the rehearsal or in a training environment.

When you move your IT infrastructure to the cloud, the same applies. Do it in a safe environment first. Test a little bit. Do the training. Because before you can be good, you have to be bad.

Or, if you want to get it done right first time, you can call in the professionals. If you’d like a no-obligation chat about what that might entail, get in touch.

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